Our experience tells that as a transmitter of the speech to an audience on a specific occasion, you do not only convey an idea or communicate a message in exact wording. You also project yourself, the very force of your character or what the Greeks termed as “ethos”. Through the speech, you impart to your audience facets of your personality and philosophy of life.
The substance of the speech, the logic, symmetry, diction or choice of exact words, humour or wit, all define our speech writing. The excellence of our speech writing reflects the speaker’s traits, disposition, outlook, and firmly held values in life.
We understand that every speech is designed for a basic purpose: to steer the way towards the audience’s acceptance of the speaker’s message. We achieve this purpose in many different ways, such as, by the sheer clarity and compelling force of your logic, by the relevance and importance of your message, or, in Aristotle's view, by the persuasive power of character, i.e., through the subtle conveyance of sincerity, enthusiasm, and profound conviction.